Debunking common PR myths
What would you think of if I said the phrase ‘public relations’ to you? Those of us in communications industries will be more familiar with what public relations entails, but there is still a huge...
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Why PR should pay attention to Google Plus
One recurring social media joke is that Google Plus is always one of the trending topics on Google Plus because it’s all anybody talks about on the platform. But scratch below the surface and this...
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Facebook names UK advisory board and forgets the 99%
AllFacebook has published recent news announcing the formation of Facebook’s new UK advisory board which is “aimed at strengthening the relationships between brands and agencies in the U.K. and the...
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Ruder Finn’s top five tips for newsjacking on Twitter
Attempting to hijack a current news story is as old as the PR profession itself, and even though we’re in an age of social media, the skills required are still similar. But while a well-placed story or...
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Being young on the PR frontline
The latest batch of Lord Sugar’s wannabe protégés are at the wrong end of his acerbic putdowns in the latest series of The Apprentice. Three candidates have already got the boot from the show, and...
View ArticlemHealth and biscuit guilt
According to new research from a report developed by the Groupe Speciale Mobile (GSMA) and PricewaterhouseCoopers recently published in Pharma Times, the adoption of mobile health – or ‘mhealth’ –...
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Three lessons to learn from successful healthcare PR campaigns
As PR professionals we’re constantly challenging ourselves to think outside of the box and come up with new creative ideas. But new doesn’t always mean successful, especially if we forget what worked...
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5 skills every PR needs to thrive in the digital age
. The Internet and social media have changed the way we communicate but have PRs learned to communicate to a new always connected audience? Historically the job of...
View Articleaward winning digital health campaigns – what is the recipe?
Here’s a presentation we gave to PMLive a couple of weeks ago about our Meningitis Keep Watching campaign. The integrated campaign won many awards and we have tried to summarise our tactics and...
View ArticleIs intuition dead?
Do we measure ourselves out of good ideas? Does our audience data give us a bum steer? And in the post-Steve Jobs world, are we assuming the public knows what innovation it needs when really, they know...
View ArticleTrends: mobile pr
How does mobile affect public relations? How does mobile journalism impact our approach to media relations? What can internal comms pros do to benefit from this trend? The CIPR’s social media committee...
View ArticleWeb design for PR? Read the rules first
Here’s our latest Slideshare presentation on the web design for PR rules. More and more PR people are being thrown into the world of creative and web design with little or no basic training....
View ArticleRuder Finn UK tech team up for the PR Moment Awards
We’re very happy to have heard this morning that we have been shortlisted for this year’s PR Moment Awards for our work with Irdeto, the world leader in Multiscreen, Media Protection and Revenue...
View ArticleButter me up?
THE Lurpak man is on a roll this week. Fat dominated our front pages, as the Daily Mail announced: “Butter isn’t bad for you after all”. This spread to the feature sections – spotlighting Bulletproof...
View ArticleFive key things PRs embarking on their first video campaign need to know
So how important is using video for PR campaigns in 2015? According to Matthew Schwartz, the group editor of PR News, consumers watched almost double the branded videos in Q3 of 2014 than they did in...
View ArticleFive trademark names you thought were generic names
There are legally protected trademarks out there whose names are used routinely by consumers to refer to all the products in its corresponding category. The most commonly used examples of this include,...
View ArticleTen Top Tips for congress survival
As a PR agency with a global footprint and global clients – travelling to at least one international congress a year is likely. Congresses can provide a great opportunity to get to know your clients,...
View ArticleWhy your ‘influencers’ aren’t just important to your external campaigns…
Coming from an external comms background, the phrase “influencer mapping” used to crop up a lot. Identifying your “influencers” – media, analysts, KOLs – was a key priority for your campaign to ensure...
View ArticleChallenging the status quo, who is actually in the know?
In a generation of constantly evolving technology, it’s becoming increasingly important for businesses to be ahead of the curve with the latest trends, in front of the competition and always the...
View ArticleTranslating virtual reality
Explaining VR content to a busy journalist over the phone is not an easy task: “Would you like to come to a launch event for a VR camera?” “What would I get to see? What exactly do the demos show?”...
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