Virtual reality – the next big channel for internal communications?
If someone said virtual reality to me two weeks ago, I’d instantly think of those fighter jet simulators you used to get in theme parks – the ones that usually made you puke at the end. The only real...
View ArticleManaging a Crisis: The Government’s Response to Tata Steel
Crisis communications is a well-established discipline within PR and Comms agencies. Working with big, industry-leading brands, it’s important to be ahead of any potential reputational threats....
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What McKinsey is saying about external affairs (and how PR pros should respond)
You might have missed it: a week or so ago, McKinsey quietly released a survey of business executives’ perceptions of external affairs over the past half-decade. Its conclusions are well worth talking...
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A Note on the Type
We’re a fairly nerdy bunch in the Ruder Finn design team, and like most designers, there’s nothing we get more geeky about than typography: fonts, letters, characters and scripts. Majuscules, monograms...
View ArticleJust what does it take to dent ‘The Donald’?
It’s not just our colleagues in New York and San Francisco that are fascinated by the American Presidential Election, we’re all busy obsessing about the most talked about race for the White House any...
View ArticleDo communications professions really ‘get’ their audience?
An informal survey undertaken by PR Week in the run-up to the US Presidential Election revealed an overwhelming belief among PR professionals that Hilary Clinton would win a resounding victory on route...
View ArticleHow Google is helping us navigate through the Black Friday Sales
Over the past decade we’ve been gifted a fair few annual traditions from our lovely neighbours across the pond. First, the obsession with prom infiltrated our secondary schools. Then, we began waking...
View ArticleGoodbye 2016 and thanks for nothing!
Lingering like a house guest that has drunk all your booze and just won’t leave the party, nobody likes 2016. In fact, the past 24 hours have been a reminder of just how appalling 2016 has been, with...
View ArticleRobots vs. Humans the next world war? Somehow, we don’t think so
Remember the movie IRobot? Its 2035 and Detective Del Spooner (or Will Smith as he is more commonly known) is saving the world from thousands of rampant evil robots who have gained not only super...
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Will 2017 be the year of ‘IC believers’?
Reading the headline you might be thinking: ‘I wonder who IC believers are’. I will circle back to this shortly, but first let me share one of my favourite quotes with you. It is from a Greek...
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